When did blue jeans shopping become a blood sport?

First of all, when did shopping for jeans become such an ordeal? I'm sure I've had easier times shopping for cars. You can't do this on your lunch anymore. Oh no. It is an all day trek from one end of the mall to the other and back again. You will be forced to go in to every store - even stores you have never visited before because you are driven by faith that perfect pair of jeans is out there and you are going to damn well find it! 

Vintage Ad for Levi Strauss

My Most Embarrassing Moment

We have all experienced embarrassing moments in our lives. I'll venture a guess that a large number of women have accidentally tucked their skirt into the back of their pantyhose and strutted around unaware until someone told them. Everyone has walked around with toilet paper stuck to their shoe after leaving the ladies' room at least once in their lives. My embarrassing moment involves a pair of sunglasses.

Audrey Hepburn